Content marketing

The Importance of User Generated Content in Marketing Strategies – Hospitality Net

Summary

Since the start of the pandemic, the travel industry has been going through constant changes in demand as COVID-19 cases continue to fluctuate, making it difficult for brands to implement traditional marketing strategies that stay consistent with consumer behaviors. On top of an ever-changing landscape, the industry has also had to tackle different traveler preferences and less consumer trust than before, as safety and health have become the top priority.

As the industry slowly contin…….

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Since the start of the pandemic, the travel industry has been going through constant changes in demand as COVID-19 cases continue to fluctuate, making it difficult for brands to implement traditional marketing strategies that stay consistent with consumer behaviors. On top of an ever-changing landscape, the industry has also had to tackle different traveler preferences and less consumer trust than before, as safety and health have become the top priority.

As the industry slowly continues its road to pre-COVID traveling numbers, it’s critical for hospitality brands to introduce effective marketing strategies that focus on re-building consumer trust and excitement over traveling. One way to achieve this is through activating your community of loyal customers to share authentic, high-quality content of their experience with your brand to use in marketing initiatives. This material, known as user-generated content (UGC), is found to be 90% more helpful to consumers than traditional marketing content by serving as an organic testament to the quality of your brand’s products or services from real people. To help understand how hospitality and travel brands can improve their consumer trust, below are a few ways UGC can help the travel industry create more authentic content.

Reconnect With Your Customers Organically To Build Trust

Reports have indicated 92% of consumers believe suggestions from friends and family are more valuable when compared to traditional advertising efforts, with these numbers increasing since the start of the pandemic. Rather than pursuing traditional social media influencers or creating ads across websites, hospitality brands can activate creators from their existing customer base to capture real, personal and unbiased experiences to showcase.

Source: https://www.hospitalitynet.org/news/4107631.html