Content marketing

Law Firm Content Marketing: Content Distribution Strategies – Legal Examiner

Summary

After the content development phase, the next step in content marketing is to strategize where your law firm content is distributed. Effective distribution occurs across many platforms and channels and in ways your audience will be reached, engaged, and/or influenced.

Since identifying and understanding your audience and goal setting occurs before the distribution phase, your law firm should be positioned to reach those that matter effectively. But …….

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After the content development phase, the next step in content marketing is to strategize where your law firm content is distributed. Effective distribution occurs across many platforms and channels and in ways your audience will be reached, engaged, and/or influenced.

Since identifying and understanding your audience and goal setting occurs before the distribution phase, your law firm should be positioned to reach those that matter effectively. But it still takes planning and strategizing what’s published, and there are clear steps to take to increase your chance of success.

Where Should My Law Firm Share Content?

Where, when, and how content is shared determines its performance and contribution to your law firm’s content marketing strategy. Social media platforms, newsletters, websites, blogs, and other channels should complement each other and work together to have the greatest impact. If you don’t properly distribute what you create, it won’t matter how good the content is – it won’t reach its full potential, and part of your efforts will be wasted.

There are several factors to consider when it comes to content marketing and distribution. Understanding that quality is better than quantity and how content should be written depending on the channel it’s shared through is important.

Your law firm should know what’s valuable, such as evergreen content and social media posts, where to publish, and how to refresh and repurpose content. Using strategies like content curation and aggregation and tools to monitor social media efforts are all key components of the distribution process. In addition, your law firm’s content should consider marketing trends and current events that provide opportunities to leverage messages to better reach, engage, and influence your target audience.

Content distribution includes:

  • Paid and Organic Social Media Strategies
  • Repurposing and Refreshing Content
  • Content Curation, Aggregation and Publication
  • Social Media Monitoring Tools

While it can seem overwhelming, a solid content marketing plan will guide this process and set your law firm up for success. These distribution tasks have specific benefits and purposes, and strategically align with goals. Not sure where to start? Here we review each aspect of content distribution step-by-step.  

Paid and Organic Social Media Strategies 

Since its inception, social media has had an integral role in how we communicate with others, both personally and professionally. Due to the popularity of social media platforms like Twitter, Facebook, LinkedIn, Instagram, Snap Chat, and Tik Tok, it’s vital for businesses to be present on the main channel(s) their audience uses and leverage it to help meet their goals. As a law firm, knowing where your target audience is, from clients and potential clients to legal organizations, …….

Source: https://www.legalexaminer.com/category/legal/content-marketing-lawyers/content-distribution-strategies/